Building a portfolio is deceptively difficult. The days have passed when you had to shuffle through hundreds of negatives to figure out which photo is the one you want to print. Now you must shuffle through THOUSANDS of digital images and analyze every one of them to edit down to maybe 15 or 20 images that represent your work in the best light. I just get anxiety thinking about it but worry not we have some tips for you to help you out.

Do you need more?

Building a portfolio starts with you taking pictures obviously. You probably already have a goal in mind and style that you have established if you are considering building a professional portfolio so we will skip that. First, examine what your goals are then looking at the photos you have already taken. Does this look like what you would want to show in an interview? Look at other portfolios online and do a little comparison. Make some mental notes of what you see then apply those notes to what you have already established as a portfolio and look at what you can do to make that portfolio pop. Communicating with the photography community to get a critique of what you already have will help you find what you need to stand out among the competition.

Apply Social Media Analytics

If you’re not already using Instagram or Facebook for your photography that is a great place to get feedback on all your images. Picking the photos that get the most comments and likes might help you narrow down images that you know the people that already like your work enjoy the most. Getting as much input from every source of information is always best.

What to print on?

What to print on is just as important as what to print. Your physical portfolio should be an extension of the work you are trying to portray. I have seen several creative portfolios utilizing handmade products and even had made papers. When it comes to Museo paper all our papers our high grade and archival, so it comes down to brass tax. Gloss, Luster, Matte; thick or thin GSM. There are many papers to pick from but the one that emulates your work is best. You must consider the environment in which the photos are to be displayed, direct sun, dark room, business office. For portfolios I suggest having Matte overall, our product portfolio stands to its name and is the best option for portfolios, but all factors must be accounted for.

This is just the beginning of how you can edit your print portfolio, but I hope this helps you get back on track to making that portfolio that will win you that job you are working hard to get. Museo wants to see every artist out their flourish with the best materials to suit their work. It’s with that mission in mind that we hope you appreciated this info and if you do have any questions please contact nstrite@dietzgen.com.