facebook groups

There’s no denying the power that Facebooks community management tools hold for a brand looking to directly reach its audience. Most if not all of us can agree that starting a Facebook business page is a necessity, especially for a creative business. Any and all methods of content distribution should be something you should consider as a part of your strategy to bring your work to the masses. But there is a tool that some but not all have considered, your very own Facebook group. We will be discussing why your business could possibly benefit from groups and the thought process that goes into creating a group.

Starting a community

Naming your new community should catch the attention of your specific dedicated audience and those that relate to the content your group is posting. They should know what they’re coming into and they should be excited and ready to share related content to the subject matter that you have established within the groups ‘About’. You do not want to name your community after your brand, you can have your brand name in the title, but it should be something that separates your community from your business page. Do not worry about the length of the name. Be a little clever, even facetious, a good group name is key to attracting new members.

Whom to Invite, who to exclude

Think of your group as your community. You want to bring people into your private forum that you know are interested in your product/brand/message/niche/business. Start by inviting your closest friends and fans. The people that engage with you on a regular basis and support your endeavors. As people start to join be sure to have at least 1 and at most 3 questions that relate to the niche of your group. This will prevent bots and will help you narrow down who may be more engaging within your group but to start I recommend letting everyone in and be fastidious with watching the comment sections. Depending on the subject matter it is always wise to keep an eye out for trolling and spamming. Your community is a safe space for you and others interested in your niche to post, nurture it.

What to post

If you’re not accustomed to posting anything but your own content well now is time to don the content curator cap and really get to looking for what your audience can relate to or use the most. Content curation is an art and your Facebook group is the canvas. Look for your niche’s content and start posting your curated content regularly. Your original content is great but utilize this space to share everything related. If you are already curating content to your page your group is your testing grounds. It’s a place where you can engage on a more personal basis and really understand your audiences’ interests and get them engaged with your brand especially now that Facebook pages can join groups.

It takes an investment of time and attention to really get a good group going but the information you get back from your audience even from a small group is priceless and not just information, you can nurture your brand and your audiences brand loyalty. Utilizing all the tools Facebook has to offer will yield infinite benefits, use them wisely and be strategic with every action you take. This is just a few strategies on how to start a group, Facebook offers many tools to assist in making your group successful.

We hope this was helpful to you and your business. Please let us know if you would like to see more of this type of content or have any comments or suggestions you can direct message us on our Facebook or Instagram.

Instagram is the hottest tool out there for businesses of all sizes to reach an ever growing and actively engaging audience. We know there are many of you out there that don’t think this applies to your business, well let me be the first one to tell you-you’re wrong. All social media platforms can be utilized for business, Instagram just happens to be the best one to engage directly with your audience.

Hashtags

Hashtags are your friends, the more relevant the better in my opinion. Do your hashtag research! Start with a base word and then use a tool on your web browser called hashtagify.me. This website will help you get better suggestions for hashtags for Instagram and Twitter (if you’re into that kind of thing). But there are many tools out there that are free and paid for. To start though use Instagram’s suggestion box to find some related hashtags. Then delve deeper, in the search bar on Instagram start digging away and look what you find is using for hashtags. Follow brands you already know and are within the print (or any) industry and see how specific you can get.

Formatting a post

If you’re fresh to Instagram posting isn’t as simple as writing a quick sentence and adding some hashtags. The best way to format your text is to use a serious of periods and then placing your hashtags after that, see below for an example.

instagram

Collaboration

Interacting with your community and working with people that utilize your prints and media will yield nothing but great content. Working together with those out there that are already involved and willing to help will do nothing but benefit your Instagram account. The artists you print for, they have an Instagram account and usually are posting amazing content. Feature them within your feed and hashtag accordingly. Be sure to credit and tag them properly so they are notified.

Engage

You need to be actively liking and commenting on the all posts that are relevant to your companies’ niche whether that’s print, design, wide format etc. start hunting down those influencers within your industry and engage with them, if they don’t have an Instagram, you’ll more than likely find them on twitter. Always engaging, always drive that positive conversation

Creating content

So now you have your Insta all set and ready to go but you’ve got no clue what to post. First, look at your industry and see what they are posting. Copy that and do it better. But more importantly, post what you are DOING. Use that Instagram STORY, showing your day to day, the back end of the process. Create videos and photos showcasing what you are doing, it might seem mundane but if you put some thought into what you are posting with a little intuition you can make something fantastically interesting. Your feed is just the same but with more effort, create a style, a voice, your very own aesthetic, this will establish your brand equity within the Instagram. Professionalism along with a little bit of down to earth appeal will help your audience relate.

I hope these tips give you some great ideas to start out off and hopefully build on. Instagram is a great tool for marketing, and we will revisit how to keep growth going in future blogs.

Building a portfolio is deceptively difficult. The days have passed when you had to shuffle through hundreds of negatives to figure out which photo is the one you want to print. Now you must shuffle through THOUSANDS of digital images and analyze every one of them to edit down to maybe 15 or 20 images that represent your work in the best light. I just get anxiety thinking about it but worry not we have some tips for you to help you out.

Do you need more?

Building a portfolio starts with you taking pictures obviously. You probably already have a goal in mind and style that you have established if you are considering building a professional portfolio so we will skip that. First, examine what your goals are then looking at the photos you have already taken. Does this look like what you would want to show in an interview? Look at other portfolios online and do a little comparison. Make some mental notes of what you see then apply those notes to what you have already established as a portfolio and look at what you can do to make that portfolio pop. Communicating with the photography community to get a critique of what you already have will help you find what you need to stand out among the competition.

Apply Social Media Analytics

If you’re not already using Instagram or Facebook for your photography that is a great place to get feedback on all your images. Picking the photos that get the most comments and likes might help you narrow down images that you know the people that already like your work enjoy the most. Getting as much input from every source of information is always best.

What to print on?

What to print on is just as important as what to print. Your physical portfolio should be an extension of the work you are trying to portray. I have seen several creative portfolios utilizing handmade products and even had made papers. When it comes to Museo paper all our papers our high grade and archival, so it comes down to brass tax. Gloss, Luster, Matte; thick or thin GSM. There are many papers to pick from but the one that emulates your work is best. You must consider the environment in which the photos are to be displayed, direct sun, dark room, business office. For portfolios I suggest having Matte overall, our product portfolio stands to its name and is the best option for portfolios, but all factors must be accounted for.

This is just the beginning of how you can edit your print portfolio, but I hope this helps you get back on track to making that portfolio that will win you that job you are working hard to get. Museo wants to see every artist out their flourish with the best materials to suit their work. It’s with that mission in mind that we hope you appreciated this info and if you do have any questions please contact nstrite@dietzgen.com.

Del Higgins’ world is one of natural beauty and peace. Del has a great compositional and technical grasp with his fantastic landscapes with very aesthetically pleasing dramatism incorporated into each frame. Del started taking pictures in high school and got back into it in 2007. You can appreciate his creative growth through his technical expertise and the evolution of his style.

You can tell he is at home in nature and show’s his reverence and respect for the world around him through carefully editing what he chooses to display. One of the greatest challenges I have found as an artist is editing nature photography. The persistence of the world around you makes it all beautiful and to pick and choose what is your best work is challenging to say the least. Del’s landscape echoes many fine art painters and photographers with the world he chooses to show in his work.  His use of water in motion leaves me wanting to see the photos he didn’t choose. Each frame he chooses to show seems to be carefully chosen and well-manicured.

I have a great appreciation for his subtle composition of peace. One of the most difficult things in photography to me is making a peaceful landscape no matter how beautiful, interesting. It takes a great eye for composition and timing to be in the right place to capture the proverbial breath of the wild.

 

Del does a great job and showcasing color and beauty while keeping his work interesting. He takes advantage of our MAX250/365 line of papers as well our Silver rag fantastic for his style of photography to emphasize the subtle colors along with his vivid colors with deep colors and blacks. His evolution as an artist really shows an artist coming into his own and understanding the world around him.

Check out Del’s work on his Facebook here